In my role with Staff Marketing at Camp Ozark, I helped manage promotional activities and materials aimed at recruiting potential staff members. This involved creating a distinctive sub-brand identity that ensured consistency across marketing materials, on-campus displays, and branded merchandise, aimed to set us apart with a recognizable and unique look. Additionally, as a staff recruiter, I used these materials in the field, evaluated their effectiveness, and made adjustments to enhance our recruiting efforts, gaining and maintaining a competitive edge in the recruiting process.