Atlas At Unity Park
Greenville, South Carolina
Modern design.
Timeless Craftsmanship.
Enduring Character.
Atlas at Unity Park is 13 residences next to Unity Park, and the first chapter of a new collection: Residences by Atlas. The mission was to build a brand for people who want more from city living. A real home with real space, minutes from everything downtown has to offer.
Most townhome marketing leads with finishes and square footage. Atlas had a better story. The Swamp Rabbit Trail is a one-minute walk. Main Street is a short stroll. The kitchen is built for hosting, the patio for slow mornings, the garage that can fit an F-250 and a golf cart. That’s where the idea took root: a home that’s hospitable in every sense.
This wasn’t about dressing up a price point. It was about marketing a place people want to call home. I built an identity that’s warm, natural, and quietly refined, then carried it through print, property marketing, and custom details until every touchpoint felt like the same confident voice.
The result is a brand that feels established from day one: personal, grounded, and ready for the next Atlas to come to life in a neighboring city.
Services
Brand & Identity Development
Art Direction
Brand & Visual Guidelines
Collateral Design
Illustration
Social Content Design
Inspired by the surrounding landscape and natural beauty of the area, the three interior package names, Compass, Horizon, and Vista, reflect the connection between Atlas at Unity Park and its setting.
Interior Selections curated by Liz Tew Designs
